More choices coming for the rich and green

Hang in there, well-heeled but green-minded luxury-brand shoppers. If you can’t quite picture yourself, your family and all your stuff crammed into the small, quirky-looking and (shudder) increasingly common Toyota Prius, more choices are coming.

Lots of green but respectably prestigious choices were rolled out at the 2007 New York Auto Show in early April.

The trend toward “green” cars includes a significant subset of people who are more interested in what could be called being “painlessly green.” That is, they want to save the environment and save money, but they are less interested in sacrificing comfort, performance, functionality and, let’s face it, prestige.